huisucho.com

Huisu Cho Design
Based in Seoul KR, Lausanne CH
CV
Watches and Wonders in Genenva 2026
Group exhibition ‘Revolve’ 2024
Group exhibition ‘Model House’ 2024
Samsung Electronics 2022_Industrial Designer
Studio PESI 2019_Industrial Designer
ECAL MAS Design for Luxury and Craftmanship 2025
Hongik Univ. Barchelor Product design 2015

Instagram
@huisu.cho

Contact
studio.huisucho@gmail.com
+82 10 5848 9640

Work
The Dial (Upcomming)
Bespoke Ai water purifier
Carousel
The Feild (Upcomming)
Chimney
Roof
Bon (Upcomming)
A Chair
Laken (Upcomming)
Hook
Fondue
Memori
Accordion
Ethiopean
Bespoke OTR microwaves

Works

The Dial(Upcomming)

Watches and Wonders in Geneva 2026 CH
Installation work
with Anna Anderson(SWE)

The Dial is a meeting point that makes the act of waiting meaningful. Eight benches and four tables encircle a central clocktower, forming a watch face when seen from above.
In The Dial, you can pause for a moment, wait for someone important and meet with your friends. While waiting, they encounter engraved poems on the tables, verses reflecting on life and the passage of time. They can also check their appearences in the mirrored clocktower and prepare yourself for your meeting.

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Bespoke Ai Water purifier

For Samsung Electronics 2025 KR
Samsung Electronics Kitchen Appliance team

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Carousel

for group exhibition‘’REVOLVE’ 2023 KR
Dining dish set

Carousel is a dining plate set and objet starting from the carousel afterimage. Five plates of different sizes of heights are stacked up when not in use and serve as objects in the kitchen space. I hope that childhood memories that have moved away from daily life through Carousel will be brought into the residential.
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The Feild (Upcomming)

for Fondazionne Spinola Banna 2026 IT
Matter And Shape 2027(Upcomming)
Bronze relief with patina finishing

The Field is a horizontal bronze relief inspired by the vast plains of Piemonte. Repeating lines echo cultivated rows seen across the landscape, where soil and growth extend toward an open horizon. Two patinas respond to shifting light and viewpoint. As the surface changes, the work reflects the quiet magnitude of the land—endless, grounded, and quietly sustaining.
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Chimney

Personal work 2024
Teatable, Ash, Metal Plate, Pouder coated

‘Chimney’ is a sitting table designed with a chimney on the roof as a motif. In Korea, a sitting culture where people live on the floor, ‘Chimney’ is a table that can be used naturally in everyday life using a stereo type and at the same time becomes an object that creates joy in living space.

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Roof

for group exhibition‘Model House’ 2024 KR
Rug series(burgundy/jade/black), Tuffted
Huisu Cho, Donghwan Song

Roof is a series of household rugs that bring unusual experiences into the house. It was designed to blur the lines between reality and fantasy by allowing you to feel the beating feeling when you climb on a high roof and look down on the vast world as a child. Users can sit on the roof, read books, drink wine, and enjoy calm happiness.

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Bon(Upcomming)

Mazda switzerland, 2027 CH
Lounge table(Chabudai) for Mazda dealership lounge
Ash, Metal plate, Laquered
Bon is a lounge table inspired by Hiroshima lacquerware and the traditional Japanese low tea table, chabudai. The Nightfall Violet tray, used to serve tea to guests in the lounge, is inset into the table and acts as a centerpiece of the space. As customers sit and wait, the tray naturally enters their field of view, allowing them to experience the subtle shifts in color created by the curvature of its surface as light changes. Brochures can be stored vertically in a slit running across the center of the table, improving accessibility while maintaining a clean and organized surface.

A Chair

Personal work, 2024
Group exhibition‘Model House’ 2024 KR
White oak

‘A chair’ is a dining chair designed to be inspired by the architectural impression of capital A. The steep slope of the symmetry that makes A’s main character creates a solid feeling of force. It is made of thick white-oak pannels, creating a cozy image.
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Laken(Upcomming)

Cristalina, 2026 CH
Ticino Marble

Hook

Personal work, 2020
Adjustable lighting concept
Dezeen/Elle decor Italy/Design Boom (etc.) published
Red Dot Design Award 2020 Winner

Dongmyo Market is a space where everything is used in the most natural way. I found the easiest form, the ‘ring’, to position something in the desired location on the hanger of the outdoor display stand of Dongmyo Market. This project is a story of the process of reclaiming its subjectivity as a subject using light.

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Accordion

Personal work, 2021
Modular Kitchen Appliance concept

These days, when cooking has become a kind of leisure activity, “Weekend Chef” has emerged, which solves meals with delivery and convenience food on weekdays but challenges luxury dishes for one meal on weekends. They propose an accordion-like kitchen where they can freely challenge new dishes on weekends when they cook while securing enough living space on weekdays.

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Memori

for Group exhibition M.E.P Samsung Design Membership 2021, KR
Lifestyle Concept Design
Monthly Design published
Huisu Cho, Jaehee Lee, Minhyuk Lim, Yoona Lee

As generations pass, perceptions and attitudes toward death differ. Has the retraction of memorializing loved ones really changed well in accordance with the changing world? Memori is the closest memorial to the daily life honoring loved ones. Through Memori in memory of loved ones in everyday life, we propose a contemporary retual, Nu:tual, tailored to the changed era.

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Fondue

Personal project, 2021
Material Research
Latex, Starch, Ink, Stainless steel

Iron is highly productive, but it has limitations as furniture that directly touches a person’s body with its cold touch. Fondue is a very easy process to ‘get in and out’ and is a stool that presents a new way to overcome the cold tactile limitations of metals. The new texture, created after 53 experiments, creates a uniqueness that no one can imitate.

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Ethiopean

Photograhy / Visual Directing
ECAL 2025

Project Ethiopean is visualizing scent and emotion of Ehiopean coffee bean. Through compositioning seasonal fruits and coffee making tools, Olfactory senses are refined into visual language.

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